ServicesFilm & MotionPackagingEditorial
UNIBLADE is a fictional brand focusing on sustainable razor-gear made for „Jedermann“ regardless of gender, sexuality, ethnicity, etc. (refering to Hugo von Hoffmansthal’s play „Jedermann“, also meaning everyone in german).
We created a brand identity that breaks with old gender-norms by not using gender-specific colour schemes and creating a product that can be used by everyone. The logo itself is very bold and by using an italic font it becomes very dynamic and modern at the same time.
As the brand is targeted to young and open-minded people we filmed, and edited short videos for YouTube advertisement, reflecting exactly the people we want. We also created posters for bus and public transport stops.
