Project work completed during my employment at Grafik Apartment.

AVANTGARDEN by Mercedes-Benz was an experiental event in October 2024 at Museum Angerlehner in Austria. There, visitors got the opportunity to explore the newest innovations in Mercedes-Benz EQ, AMG and Maybach models.

The logo design incorporates abstract shapes inspired by the fusion of avant-garde artistry and garden aesthetics. Each element, derived from the deconstruction of the AVANTGARDEN wordmark, symbolizes sculptures, hedges, and architectural structures—creating a balanced visual that represents the event’s focus on continuity and innovation.

The logo is completed with the Mercedes-Benz Star, corporate font, and the distinctive Avantgarden Green.